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§3156
Title 24-A: MAINE INSURANCE CODE
Chapter 44: PET INSURANCE
§3158

§3157. Wellness programs

1.  Marketing.  An insurer or insurance producer may not:  
A. Market a wellness program as pet insurance; or   [PL 2021, c. 562, §1 (NEW).]
B. Market a wellness program during the sale, solicitation or negotiation of pet insurance.   [PL 2021, c. 562, §1 (NEW).]
[PL 2021, c. 562, §1 (NEW).]
2.  Sale of wellness program.  If a wellness program is sold by an insurer or insurance producer, the following requirements apply:  
A. The purchase of a wellness program may not be a requirement of the purchase of pet insurance;   [PL 2021, c. 562, §1 (NEW).]
B. The costs of a wellness program must be separate and identifiable from any pet insurance policy sold by an insurer or insurance producer;   [PL 2021, c. 562, §1 (NEW).]
C. The terms and conditions for a wellness program must be separate from any pet insurance policy sold by an insurer or insurance producer;   [PL 2021, c. 562, §1 (NEW).]
D. The products or coverages available through a wellness program may not duplicate products or coverages available through the pet insurance policy; and   [PL 2021, c. 562, §1 (NEW).]
E. The advertising of a wellness program may not be misleading and must differentiate the wellness program from pet insurance.   [PL 2021, c. 562, §1 (NEW).]
[PL 2021, c. 562, §1 (NEW).]
3.  Disclosure.  An insurer or insurance producer shall clearly disclose the following to consumers of wellness program products, printed in 12-point boldface type:  
A. That wellness programs are not insurance;   [PL 2021, c. 562, §1 (NEW).]
B. The bureau's mailing address and toll-free telephone number and a link to the bureau's publicly accessible website; and   [PL 2021, c. 562, §1 (NEW).]
C. The address and customer service telephone number of the insurer or the producer of record.   [PL 2021, c. 562, §1 (NEW).]
[PL 2021, c. 562, §1 (NEW).]
4.  Wellness benefits.  Any coverages included in a pet insurance policy contract described as "wellness benefits" are considered insurance. If a wellness program undertakes to indemnify another party, pays a specified amount upon determinable contingencies or provides coverage for a fortuitous event, it is transacting the business of insurance and is subject to the requirements of this Title, except that a contract directly between a service provider and a pet owner that involves only those 2 parties is not transacting the business of insurance unless other indications of insurance also exist.  
[PL 2021, c. 562, §1 (NEW).]
SECTION HISTORY
PL 2021, c. 562, §1 (NEW).
The Revisor's Office cannot provide legal advice or interpretation of Maine law to the public.
If you need legal advice, please consult a qualified attorney.
Office of the Revisor of Statutes · 7 State House Station · State House Room 108 · Augusta, Maine 04333-0007
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