127th MAINE LEGISLATURE
		LD 668		LR 782(01)
	An Act To Market Maine's Hunting and Fishing Opportunities
	Preliminary Fiscal Impact Statement for Original Bill
	Sponsor: Rep. Duchesne of Hudson
	Committee: Inland Fisheries and Wildlife
	Fiscal Note Required: Yes
Preliminary Fiscal Impact Statement
			FY 2015-16	FY 2016-17	Projections  FY 2017-18	Projections  FY 2018-19
Net Cost (Savings)
	General Fund		$0	$1,266,711	$1,274,389	$1,278,259
Appropriations/Allocations
	General Fund		$0	$1,266,711	$1,274,389	$1,278,259
Fiscal Detail and Notes
	The bill requires the Department of Inland Fisheries and Wildlife (IFW) to adopt a comprehensive marketing program that ensures IFW is responsive to the needs of outdoor recreationists, license and permit price concerns and resource access and awareness issues. This bill also requires establishing a marketing specialist position within IFW to lead and coordinate the program. IFW has indicated that they would require a General Fund appropriation of $1,194,000 in fiscal year 2016-17 for this program. Of this amount, $553,345 would be used to purchase radio and television advertising time, $318,530 would be used to produce advertisements and manage websites and social media, $150,305 would be used for consulting fees, $77,820 would be used for research and planning and $94,000 would be used to contract with an outside agency. IFW would also require a General Fund appropriation of $72,711 in fiscal year 2016-17 for one Marketing Specialist position and other related costs.