‘ The rules must prohibit a program that provides students with free or discounted food or beverage items as a reward, such as for reaching specified academic goals.

The rules may not prohibit a program that provides funding to schools or school administrative units in exchange for purchases of food or beverage items as long as that program is not marketed on school grounds.

For the purposes of this subsection, "marketing" means any oral, written or graphic statement or representation, including a company logo or trademark, that is made for the purpose of promoting the use or sale of a food or beverage item by the producer, manufacturer, distributor or seller of a food or beverage item or by any other entity with a commercial interest in the food or beverage item.’