An Act To Provide Greater Information Pertaining to the Health of Maine Children
PART A
Sec. A-1. Review of the percentage of tobacco funding used for obesity prevention; increase funding. The Department of Health and Human Services, Maine Center for Disease Control and Prevention shall conduct a review of the percentage of revenues in the Fund for a Healthy Maine under the Maine Revised Statutes, Title 22, section 1511 that is spent directly or indirectly to prevent obesity in Maine children and the percentage that would be required to undertake a campaign addressing obesity in Maine children as effective as the campaign against smoking tobacco. The center shall calculate the funding needed to improve obesity prevention by 25% and shall report the results of the review and any recommendations to increase the funding for obesity prevention to the Joint Standing Committee on Health and Human Services by November 1, 2007. The Joint Standing Committee on Health and Human Services may submit legislation to the Second Regular Session of the 123rd Legislature.
Sec. A-2. Monitoring cardiovascular health. The Department of Health and Human Services, Maine Center for Disease Control and Prevention shall undertake a study for developing a system to monitor the cardiovascular health of Maine children. The center shall report to the Joint Standing Committee on Health and Human Services by November 1, 2007 on the requirements for developing a monitoring system and shall include recommendations and costs. The Joint Standing Committee on Health and Human Services may submit legislation to the Second Regular Session of the 123rd Legislature.
Sec. A-3. Study of marketing food to children through on-package marketing. The Department of Health and Human Services, Maine Center for Disease Control and Prevention shall conduct a study of the marketing of food to children through on-package marketing to assess the extent and nature of that marketing. The study must assess the marketing techniques targeted to children used on food packages in Maine grocery and convenience stores, including the use of characters and persons, contests and free promotions and games and toys; the types of foods and nutritional value of foods and beverages subject to on-package marketing targeted at children; and the proportion of on-package marketing targeted to children on foods of high and low nutritional values. The center shall report the results of the study to the Joint Standing Committee on Health and Human Services by November 1, 2007. The Joint Standing Committee on Health and Human Services may submit legislation to the Second Regular Session of the 123rd Legislature.
PART B
Sec. B-1. 20-A MRSA §6661-A is enacted to read:
§ 6661-A. School food and beverage standards
Beginning January 1, 2008, food and beverages sold or distributed on school grounds but outside of school meal programs must:
Sec. B-2. 22 MRSA §2502 is enacted to read:
§ 2502. Freedom of caloric information
Beginning January 1, 2008, a restaurant shall provide caloric information for all food and drink items sold in the restaurant that are listed on menus distributed to customers in the restaurant and on menu boards displayed in the restaurant.
summary
This bill requires the following initiatives with regard to the health of Maine children:
1. A report on the percentage of funding from the Fund for a Healthy Maine that is being used and could be used to effectively address obesity in Maine children and recommendations for increasing funding;
2. A study and report on marketing food to children through on-package marketing;
3. A study to determine the requirements for developing a system to monitor the cardiovascular health of Maine children;
4. A requirement that certain restaurants provide caloric information regarding foods and drinks listed on menus and menu boards; and
5. A requirement for standards for food and beverages sold or distributed on school grounds but outside of school.