An Act To Encourage Expansion and Development of Maine Tourism
Be it enacted by the People of the State of Maine as follows:
Sec. 1. 5 MRSA §13058-A is enacted to read:
The Governor shall, beginning in calendar year 2009, with the assistance of the commissioner and the Maine Tourism Commission, report to the Legislature biennially on the major problems facing and opportunities for expansion or improvement of the tourism industry in the State. The report must recommend a policy that will allow for future development and growth of the tourism industry and a cooperative arrangement between state agencies to meet opportunities for expansion or improvement.
Sec. 2. 5 MRSA §13090-K, as enacted by PL 2001, c. 439, Pt. UUUU, §1, is amended to read:
1. Fund established. The Tourism Marketing Promotion and Development Fund is established in the Department of Economic and Community Development, Office of Tourism as a nonlapsing dedicated account.
2. Source of fund. Beginning July 1, 2003 and every July 1st thereafter, the State Controller shall transfer to the Tourism Marketing Promotion and Development Fund an amount, as certified by the State Tax Assessor, that is equivalent to 5% 8% of the 7% tax imposed on tangible personal property and taxable services pursuant to Title 36, section 1811, for the first 6 months of the prior fiscal year after the reduction for the transfer to the Local Government Fund as described by Title 30-A, section 5681, subsection 5. Beginning on October 1, 2003 and every October 1st thereafter, the State Controller shall transfer to the Tourism Marketing Promotion and Development Fund an amount, as certified by the State Tax Assessor, that is equivalent to 5% 8% of the 7% tax imposed on tangible personal property and taxable services pursuant to Title 36, section 1811, for the last 6 months of the prior fiscal year after the reduction for the transfer to the Local Government Fund. The tax amount must be based on actual sales for that fiscal year and may not consider any accruals that may be required by law. The amount transferred from General Fund sales and use tax revenues does not affect the calculation for the transfer to the Local Government Fund.
3. Restrictions. A minimum of 10% of the funds received by the Tourism Marketing Promotion and Development Fund in accordance with subsection 2 must be used for regional marketing promotion and regional special events promotion. The Office of Tourism shall provide the Maine Tourism Development Fund established in section 13090-M with the funds necessary for the Maine Tourism Development Fund to carry out the purposes of section 13090-M, as requested by the Board of Directors of the Maine Tourism Development Fund, and calculate the increase in revenue to the Tourism Marketing and Development Fund from the revenues dedicated to the fund from the 7% tax under subsection 2 of the prior fiscal year due to increased tax revenues and transfer the amounts required by this subsection to the Maine Tourism Development Fund established in section 13090-M.
Sec. 3. 5 MRSA §13090-M is enacted to read:
1. Fund established. The Maine Tourism Development Fund, referred to in this section as "the fund," is established as an interest-bearing, revolving account to fund a grant program created under this section. All interest earned by the fund becomes part of the fund. Any balance remaining in the fund at the end of a fiscal year does not lapse but is carried forward into the subsequent fiscal year. Revenue to the fund is collected, managed, deposited, invested and disbursed by the board.
2. Board. The fund is administered by the Board of Directors of the Maine Tourism Development Fund, referred to in this section as “the board.” The board is composed of 13 members, of which the commissioner or the commissioner’s designee and the Director of the State Planning Office within the Executive Department or the director’s designee are ex officio members. The 11 appointed members of the board are appointed as follows: A. Nine members appointed by the Governor;
B. One member appointed by the President of the Senate; and
C. One member appointed by the Speaker of the House of Representatives.
Qualifications of members of the board must include a wide experience in elements of the tourism industry, demonstrated ability and interest in creating new tourism destinations and demonstrated support for innovation in the tourism industry. Members serve for a 3-year term. The members shall elect a chair, who shall serve as chair for the duration of that member’s term. The board shall develop a budget in a form determined by the commissioner and submit the budget to the commissioner for funding from the Tourism Marketing and Development Fund established in section 13090-K. The board shall adopt conflict of interest guidelines for the board.
3. Revenue sources. For purposes of funding its activities, the board is authorized to accept appropriations and allocations, funds from the Tourism Marketing and Development Fund established in section 13090-K and donations or contributions from private and public sources and shall consult with donors in making distribution determinations.
4. Grant programs. The board shall provide grants to: A. Provide seed money to undertake a feasibility study to create new tourism or to expand existing tourist destinations in the State that could attract a significant number of new visitors. A grant under this paragraph may not exceed $10,000 and must be matched by cash or in-kind services or materials by the recipient. Organizations eligible to receive a grant under this paragraph are nonprofit organizations, chambers of commerce and convention and visitors bureaus and associations. The board shall award at least one grant under this paragraph every 3 months;
B. Develop a concept subject to a feasibility study funded by a grant under paragraph A that the study has demonstrated could attract a significant number of new visitors and is financially feasible, to allow the recipient to prepare a complete plan for presentation to a potential investor or partner. A grant under this paragraph may not exceed $25,000 and at least 50% of the grant must be matched in cash by the recipient. The board shall award at least one grant under this paragraph every 6 months;
C. Assist a for-profit or nonprofit tourism business in developing and implementing best practices that would improve the marketing, promotion, operation, service and working force of the State’s tourism industry. A grant under this paragraph may not exceed $25,000, and must be matched by cash or in-kind services or materials by the recipient. The board shall award at least one grant under this paragraph every 6 months;
D. Assist an arts, cultural or heritage organization to conduct market research and implement targeted marketing to attract in-state and out-of-state tourists. An applicant for a grant under this paragraph must create a cluster with at least one other partner that is a chamber of commerce, tourism development organization or convention and visitors bureau or association. A grant under this paragraph may not exceed $40,000 and must be matched by cash or in-kind services or materials by the recipient. The board shall award at least one grant under this paragraph every 6 months;
E. Assist a public or private organization in conducting market research and targeted marketing and creating and placing signage to attract tourists interested in nature to the State. An application for a grant under this paragraph must include definite and measurable goals for the number of new tourists that would be attracted as a result of the grant. An applicant for a grant under this paragraph must create a cluster with at least one other partner that is a chamber of commerce, tourism development organization or convention and visitors bureau or association. A grant under this paragraph may not exceed $40,000 and must be matched by cash or in-kind services or materials by the recipient. The board shall award at least one grant under this paragraph every 6 months; and
F. Assist a municipality to make a main street or waterfront more attractive to tourists and residents. A grant under this paragraph may be used for a feasibility study, planning and infrastructure including lighting, seating, public accommodations, landscaping and signage for historical and other attractions in the municipality. A grant under this paragraph may not exceed $25,000 and must be matched by cash or in-kind services or materials by the recipient. The board shall award at least one grant under this paragraph every 6 months.
For purposes of this subsection, "cluster" means a partnership of at least 2 dissimilar organizations.
5. Report and evaluation. The board annually shall publish a report describing each current program and grant of the fund. At least once every 2 years the board shall contract with an outside contractor to evaluate the fund’s grant-making process, each program and grant and the effectiveness of each program and grant. The board shall review an evaluation contracted under this subsection and make whatever changes to the activities of the fund that the board determines appropriate.
6. Rules. The board may adopt routine technical rules pursuant to Title 5, chapter 375, subchapter 2-A to carry out the purposes of this section.
Sec. 4. Original terms for Maine Tourism Development Fund Board of Directors. Under the Maine Revised Statutes, Title 5, section 13090-M, subsection 2, 4 of the original appointments of the Governor shall serve 2 years as an initial term and 4 of the original appointments of the Governor shall serve one year as an initial term.
Sec. 5. Priorities in nature tourism grants. In the first 2 years of implementation of a grant under Title 5, section 13090-M, subsection 4, paragraph E, the Board of Directors of the Maine Tourism Development Fund shall give priority to any grant that proposes a cluster as identified in the "Strategic Plan for Implementing the Maine Nature Tourism Initiative," published by Fermata, Inc. in September 2005.
Sec. 6. Disbursement of funds from the Maine Tourism Development Fund. For the first fiscal year of implementation, the Board of Directors of the Maine Tourism Development Fund shall disburse at least $500,000 for the grant program established under the Maine Revised Statutes, Title 5, section 13090-M, subsection 4, paragraph A; $500,000 for the grant program established under Title 5, section 13090-M, subsection 4, paragraph B; $500,000 for the grant program established under Title 5, section 13090-M, subsection 4, paragraph C; $500,000 for the grant program established under Title 5, section 13090-M, subsection 4, paragraph D; $500,000 for the grant program established under Title 5, section 13090-M, subsection 4, paragraph E; and $400,000 for the grant program established under Title 5, section 13090-M, subsection 4, paragraph F. The board shall increase the disbursements under this section in a subsequent fiscal year by an amount proportional to an increase in revenue to the fund.
Sec. 7. Appropriations and allocations. The following appropriations and allocations are made.
ECONOMIC AND COMMUNITY DEVELOPMENT, DEPARTMENT OF
Office of Tourism
Initiative: Provides additional funds to purchase print, television, radio, digital and other media to promote tourism in the State.
|
|
|
| GENERAL FUND |
2007-08 |
2008-09 |
|
All Other
|
$2,600,000 |
$2,665,000 |
|
 |
|
| GENERAL FUND TOTAL |
$2,600,000 |
$2,665,000 |
Office of Tourism
Initiative: Provides additional funds to contract with member campuses of the University of Maine System or the Maine Community College System or another person to offer a new or expanded degree program for future managers or owners of tourism-related businesses or organizations or a certificate program for key staff members or middle-level managers or special skills training for front-line supervisors or staff members in tourism-related businesses or organizations.
|
|
|
| GENERAL FUND |
2007-08 |
2008-09 |
|
All Other
|
$500,000 |
$512,500 |
|
|
|
| GENERAL FUND TOTAL |
$500,000 |
$512,500 |
Office of Tourism
Initiative: Provides funds for the University of Maine System, Center for Tourism Research and Outreach to identify best practices in tourism in other states and sectors and promote these practices to the tourism industry in the State, to research, analyze and disseminate facts on the State’s tourism competitive position, to develop new tools for tourism forecasting, to provide small seed grants for University of Maine System faculty at all campuses to conduct research useful to the tourism industry and for special events aimed at increasing investments in tourism in the State.
|
|
|
| GENERAL FUND |
2007-08 |
2008-09 |
|
All Other
|
$300,000 |
$307,500 |
|
|
|
| GENERAL FUND TOTAL |
$300,000 |
$307,500 |
| ECONOMIC AND COMMUNITY DEVELOPMENT, DEPARTMENT OF |
|
|
| DEPARTMENT TOTALS |
2007-08 |
2008-09 |
|
GENERAL FUND
|
$3,400,000 |
$3,485,000 |
|
|
|
| DEPARTMENT TOTAL - ALL FUNDS |
$3,400,000 |
$3,485,000 |
SUMMARY
This bill makes ongoing appropriations of $3,400,000 for fiscal year 2007-08 and $3,485,000 for fiscal year 2008-09 to the Department of Economic and Community Development, Office of Tourism for additional funding for advertising to promote tourism in the State, for contracting with the University of Maine System and Maine Community College System and others to provide education and training for managers, owners and staff of tourism-related businesses and organizations and for funding of the University of Maine System, Center for Tourism Research. This bill also:
1. Requires the Governor with the assistance of the Commissioner of Economic and Community Development and the Maine Tourism Commission to report biennially on tourism in the State;
2. Changes the name of the Tourism Marketing Promotion Fund to the Tourism Marketing and Development Fund and increases the fund’s revenue from 5% to 8% of a portion of the sales and use tax and directs the fund to fund and annually transfer the yearly increase in its revenue to the Maine Tourism Development Fund created by this Act; and
3. Creates the Maine Tourism Development Fund to provide grants to various for-profit and nonprofit organizations and municipalities for tourism-related projects.