LD 1198
pg. 1
LD 1198 Title Page An Act To Promote Responsible Advertising by Public Utilities Page 2 of 2
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LR 2025
Item 1

 
Be it enacted by the People of the State of Maine as follows:

 
Sec. 1. 35-A MRSA §302, as enacted by PL 1987, c. 141, Pt. A, §6,
is amended to read:

 
§302. Limitations on rates

 
The following expenses, whether paid directly or indirectly,
through reimbursement or otherwise, incurred by a public utility
shall may not be included or incorporated in operating expenses:

 
1. Contributions to political groups or candidates.
Contributions or gifts to political candidates, political
parties, political or legislative committees or any committee or
organization working to influence referendum petitions or
elections.; or

 
2.__Commercial messages.__Costs associated with the
preparation, printing or mailing to customers of commercial
messages, as defined in section 703-A.

 
Sec. 2. 35-A MRSA §703-A is enacted to read:

 
§703-A.__Commercial messages to customers

 
This section governs the sending of commercial messages by a
public utility to its customers.

 
1.__Definitions.__For purposes of this section, "commercial
messages" means messages sent by a public utility to its
customers for the sole purpose of promoting consumption of a
regulated product or service.

 
2.__Costs; notice.__The payment of the costs of preparing,
printing and mailing commercial messages is governed by section
302.__A public utility that sends commercial messages to its
customers must include with each message the following statement:
"All costs associated with this mailing are charged to
shareholders or owners and are not paid for by customers."

 
3.__Annual customer notice.__A public utility may not send
commercial messages to a customer unless the public utility has
received from the customer written consent applicable to the
period during which the commercial message is sent.__A public
utility that wishes to send commercial messages to its customers
must annually send to all its customers a form that allows
customers to provide their written consent to receive commercial
messages.__A consent form may provide for consent only through
the end of the calendar year following the date the customer
signs the form.


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