§14758.__E-mail solicitation restricted

1.__Requirements.__A person sending unsolicited commercial e-mail shall maintain a valid toll-free telephone number, physical postal address and return e-mail address that the recipient may use to provide notice to the sender that the recipient does not wish to receive any more unsolicited commercial e-mail.

2.__Statement.__All unsolicited commercial e-mail must contain:

A.__In the subject line:

(1)__The first 4 characters as follows: "ADV:"; and

(2)__If the unsolicited commercial e-mail contains information about material that may be viewed only by a person at least 18 years of age, the first 8 characters as follows: "ADV:ADLT";

B.__A statement informing the recipient of the name of the person or entity from which the unsolicited commercial e- mail originated;

C.__The return e-mail address required by subsection 1; and

D.__A statement informing the recipient that the recipient may use the return e-mail address to notify the sender that the recipient does not want to receive any more unsolicited commercial e-mails from the sender.

3.__Prohibition.__A person receiving notification, either from the recipient or by virtue of the presence of the recipient's e-mail address on the Maine no-contact list, from a recipient that the recipient does not wish to receive any more unsolicited commercial e-mails from that person shall cease to send unsolicited commercial e-mails to that recipient.__If a recipient is the registered owner of more than one e-mail address and notifies the sender of unsolicited commercial e-mails to cease sending unsolicited commercial e- mails to all of the e-mail addresses registered to that person or entity, the sender shall cease to send unsolicited commercial e-mails to those addresses.

4.__Penalty.__ Violation of this section is an unfair trade practice as prohibited by Title 5, section 207.__Each unsolicited commercial e-mail transmission to a recipient in violation of this chapter constitutes a separate violation.__ The Attorney