(2)__For damages in an amount equal to the person's actual monetary loss from the violation or $500 for each violation, whichever is greater.

If the court finds that the defendant willfully or knowingly violated section 14752, 14753 or 14754, the court may increase the amount of the award to an amount equal to not more than 3 times the amount available under subparagraph (2).

5.__Venue.__Venue for an action based on a violation of this subchapter is in the county where the telemarketing call was made or received or, if brought by the Attorney General or a state agency, in Kennebec County.

6.__Determination of penalties.__The amount of a civil or administrative penalty imposed under this section must be based on:

A.__The seriousness of the violation, including the nature, circumstances, extent and gravity of the violation;

B.__The history of previous violations;

C.__The amount necessary to deter a future violation;

D.__Efforts to correct the violation; and

E.__Any other matter that justice may require.

§14758.__Rulemaking

The Attorney General shall adopt rules to administer this subchapter.__Rules adopted pursuant to this section are major substantive rules as defined in Title 5, chapter 375, subchapter 2-A.__The rules must:

1.__Information dissemination.__Require each local exchange telephone company to inform its customers of the requirements of this subchapter by annual inserts in billing statements mailed to customers or conspicuous publication of the notice in the consumer information pages of local telephone directories or other appropriate notice to consumers.__The Attorney General may conduct educational programs designed to inform the public of their rights and telemarketers of their obligations under this subchapter;