Sec. 1. 28-A MRSA §708-A, as enacted by PL 1995, c. 582, §2, is amended to read:

§708-A. In-pack sweepstakes, contests and games

Notwithstanding any provision of law to the contrary, a certificate of approval holder, wholesale licensee or retail licensee may offer sweepstakes, games and contests inside packages of alcoholic beverages, if that offer is not contingent on the purchase of an alcoholic beverage. Information about access to participate in sweepstakes, contests or a games may be provided by a sign in the retail outlet or a notice on the primary or secondary packaging of the brand offering the sweepstakes, game or contest.

SUMMARY

This bill clarifies the requirements for how a consumer acquires information about a sweepstakes, game or contest offered by a certificate of approval holder, wholesale licensee or retail licensee of alcoholic beverages. The information must be provided by a sign at the retail outlet or a notice on the primary or secondary packaging of the brand offering the promotion.